Caroline: "At seventeen, I experienced all sorts of allergic reactions for which no cause was found. From that moment on, I started delving into nutrition and its influence on the body. How a healthy lifestyle can reduce certain symptoms. Besides nutrition, knowledge of ingredients, healthy living, detox programs, and managing stress through yoga and meditation, I also delved into what you put on your skin. At the time, I was still a lawyer at an international firm, but I quit. I wanted to raise awareness of the effects of a healthy lifestyle. That's when I opened C. Cosmetics in Amsterdam, the first eco-luxury spa and beauty boutique in one.
From there, I started the "Know What You Apply" workshops. These allowed me to raise awareness about skincare, advise people, and inform them. We also offered a balanced collection of pure products in the store and salon. However, I sometimes found myself missing a specific product from a great brand, or I noticed that the clean products weren't always within everyone's budget. This planted the seed for Witlof...
Cis and I have known each other for 20 years and when we talked about the changing world, our conscious lifestyle and the need to also be involved with this in our work, everything fell into place.”
Cis: "I come from the business world and worked for several international companies, including a food manufacturer. I was responsible for sauces, among other things. After years of developing and introducing new products, I noticed that I was becoming more committed to a responsible and healthy lifestyle. This led me to become resentful of promoting the sale of unhealthy products, so I started looking for something I truly supported and felt passionate about.
Around that time, I also became a mother and started using natural and organic skincare. When I spoke to Caroline about C. Cosmetics and the desire to develop my own line, it was immediately clear. I had extensive experience developing and rolling out new products, and I could wholeheartedly embrace clean cosmetics!
We decided to join forces from Amsterdam and London, pooled our expertise, and developed Witlof Skincare. A natural skincare line with healthy products that are effective, smell great, look great, and are affordable. For everyone who wants to stay beautiful in a healthy way.