Caroline: “At the age of seventeen I was confronted with all kinds of allergic reactions for which no cause was found. From that moment on I started to delve into food and its influence on your body. How a healthy way of life can cause you to suffer from certain complaints. In addition to nutrition, knowledge of ingredients, healthy living, detox cures, and dealing with stress through yoga and meditation, I also immersed myself in what you put on your skin. At that time I was still a lawyer at an international office but then stopped. I preferred to make people aware of the effects of healthy living. Then I opened C. Cosmetics in Amsterdam, the first Ecoluxury Spa and Beautywinkel in one.
From this place, I started with the workshop "Know what you put". With that, I was able to create awareness about skincare and advise and inform people. We also offered a balanced collection of pure products in the store and salon. Yet with a nice brand I sometimes just missed a certain product, or I noticed that the clean products were sometimes not within everyone's budget. With this, the seed was laid for Witlof Skincare ...
CIS and I have known each other for 20 years and when we talked about the changing world, our conscious lifestyle, and the need to also be busy with our work, everything fell into place.”
CIS: “I come from the business world and worked for various international companies, including a food manufacturer. I was responsible for the sauces, among other things. After years of developing and introducing new products, I noticed that I was going to attach more importance to responsible and healthy living. With that, stimulating the sale of unhealthy products went against me and I went looking for something I supported and felt a passion for.
At that time I also became a mother and started using skin care that was natural and organic. When I spoke to Caroline about C. Cosmetics and the desire to develop my own line, it was immediately clear. I had extensive experience in developing and rolling out new products and I could go with full conviction for clean cosmetics!
We decided to continue from Amsterdam and London together, bundled our knowledge, and developed Witlof Skincare. A natural skincare line with healthy and effective products, that smell nice, look nice, and at an accessible price. For everyone who wants to stay beautiful in a healthy way.”
